EUREKATOURISM+ is a European strategic initiative launched within the EUREKA programme and led by Spain, oriented to the sustainable development and improvement of tourism, leisure and cultural sectors.
The main objective is the definition of the main lines of technological development and the generation of R&D projects in specific targeted areas that as a result would set up products, processes or innovative services with technological basis and a commercial interest.
Oriented to public and private entities, EUREKATOURISM+ is a real European network for technological innovations in the tourist sector.
For European industry/research organizations (and the EUREKA network), EUREKATOURISM+ can foster: industrial RTDI for tourism, European travel interoperability and mobility issues.